LA Traffic

Photo by Al Applerose

L.A. Traffic: 360 Promotions and Golden Boy Fight Cards


By Jeannie Coston-Avila and Uppercut Staff

It was media day for contenders and prospects under the Golden Boy Promotions banner on Thursday.

The city of Norwalk was the locale.

Heading the group at Legendz Gym was Jojo Diaz who challenges for the featherweight world title again next week in Hollywood. Several others accompanied him at the media day that attracted a couple dozen reporters.

Legendz has become one of the gyms of choice when it comes to media days. It’s a roomy outdoor compound that also includes soccer. The training facility is located at the edge of Norwalk near the border it shares with the city of La Mirada.

Decades ago, Norwalk was one of only three cities that had an In-And-Out Burger stand. The others were located in Baldwin Park and Burbank. People that knew about their special brand of burgers would travel 20 or 30 miles to purchase them. I knew this because when I introduced my UCLA roommates to In-and-Out they immediately became addicted. We would drive more than 20 miles from Westwood to Burbank when we had enough money to make the trip.

Diaz has a tough fight against WBA titlist Jesus Rojas a rough and tumble Puerto Rican who knocked out the prior champion. They will be clashing at the Avalon Theater in Hollywood, Calif. next week on Saturday Aug. 11. It will be streamed on Facebook on the Golden Boy page.

“I know it’s going to be a tough fight,” said Diaz, whose effort against WBC titlist Gary Russell Jr. fell short. “But style-wise he fits my style because he is a pressure fighter. I like pressure fighters.”

Another who faces tough opposition is East L.A.’s Jonathan Navarro who fights Philadelphia’s Damon Allen in a super lightweight matchup of undefeated Golden Boy prospects. They are the co-main event at the Avalon on Saturday Aug. 11.

“This is the type of fight I want,” said Navarro, who trains in Riverside with Robert Garcia. “He’s (Allen) a good fighter. I like fighting good fighters. This is the type of fight I like, an undefeated fighter.”

Navarro was inspired by watching Mikey Garcia win his battle of undefeated fighters last weekend when he defeated Robert Easter in a unification battle for the WBC and IBF lightweight world titles at Staples Center.

“It was a great moment for me to see Mikey,” said Navarro. “Mikey is like a big brother to me. He gives me advance on a lot of things not just boxing. Watching him win was inspiring.”

Navarro faces Allen an outstanding boxer who has never tasted defeat.

“He has a style I don’t see much over here (in California). But in the amateurs I fought guys like that all the time,” said Navarro.


Two other prospects will also be on the same Hollywood fight card and both are welterweights. But they will be facing other opposition.

Ireland’s Aaron McKenna has proven to be a quick-study and has prospered with his attacking style. Although he was an amateur champion he never did have an amateur style.

“I always preferred a more attacking style,” said McKenna (4-0, 4 KOs) who is an inch over six-feet tall at 147 pounds.

It’s his attacking style that has quickly made him a favorite with Mexican fans in California. In his last fight in Santa Monica Beach, McKenna faced a hit and run type of fighter who forced the Irish fighter to give chase. But after three rounds the chase ended abruptly with a body shot. Fans

“I do have a Mexican style,” says McKenna. “Mexican fans are starting to take to me.”

McKenna is hunting for a fifth knockout in his fifth pro fight and it will open the fight card that will be streamed on Facebook.


Ferdinand Kerobyan was born in Armenia but has lived most of his life in North Hollywood. Now 20, he was an all-around athlete at Grant High School and starred on the basketball team that made the district finals.  

Fans love his style.

When Kerobyan (9-0, 5 KOs) fought earlier this year at the Forum, he electrified fans with his dazzling speed and aggressive style. He aims to please despite opposition that always seems to have a size advantage..

“I’m always fighting guys who are bigger and stronger than me,” says Kerobyan. “I enjoy fighting bigger guys.”

So far, as a 154-pound super welterweight, Kerobyan has remained undefeated and will soon move down to the 147-pound limit.

“That’s the plan to move down,” he said. “I have a passion for boxing.”